Farmasi Review (2026): One of the Oldest Beauty MLMs Finally Hits the US

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Farmasi is one of those companies that seems to have come out of nowhere, at least here in the US. But here's the thing: it hasn't. Not even close.

I kept seeing people posting about their Farmasi products on Instagram and TikTok. The CC creams, the skincare lines, the wellness products. Everyone was talking about it like it was some brand-new thing. So I did some digging, and what I found was actually pretty interesting. This company has been operating since the 1950s. We're talking older than most of us, and they've been perfecting their craft in Europe and beyond for decades before they even showed up in the US market.

When a company that size decides to enter the US direct selling space, it's worth paying attention. So I spent some time researching their product lines, their compensation structure, their BBB situation, and what the actual opportunity looks like for someone who wants to build a business around beauty products. If you want to see how Farmasi compares to others, check out all of our company reviews.

Here's what I found.

What Is Farmasi?

Farmasi is a direct selling company (let's be clear about that from the start) that sells beauty, skincare, haircare, wellness, and personal care products. It's not a traditional MLM in the sense of Herbalife or Younique, but it does operate on a multi-level compensation structure.

The company is headquartered in Istanbul, Turkey, but they launched their US operations in 2019 out of Doral, Florida. And they're growing fast. According to Business for Home, Farmasi was ranked as a Triple AAA+ opportunity in 2024-2025, making it the 3rd fastest-growing direct selling brand in the world.

They've got about 4 million beauty influencers (that's what they call their sellers) operating in 26 countries, with roughly 500,000 of those in the United States alone. For a company that only entered the US market about five years ago, that's pretty serious growth.

The History: Dr. Cevdet Tuna and Seven Decades of Beauty

This is actually where Farmasi gets interesting. The company wasn't founded by some charismatic entrepreneur trying to launch the next big network marketing empire. It was founded by a doctor.

Dr. Cevdet Tuna was born in 1923 in Turkey. After World War II, he worked as a physician in the Turkish military. But in the early 1950s, he decided to shift gears and establish one of the first pharmaceutical factories in Turkey. He created some of the first Turkish cough syrups, painkillers, and burn ointments. Basically, he was filling a gap in the Turkish pharmaceutical market.

From there, he spent decades importing and formulating pharmaceutical products for Turkish pharmacies. It wasn't until the late 1990s that he transitioned into the beauty and cosmetics space, establishing Tanalize Cosmetics and eventually the Farmasi brand.

The point is: Farmasi isn't some startup that jumped into MLM because it seemed profitable. It's a company with legitimate pharmaceutical roots, real manufacturing expertise, and seven decades of history operating in the beauty and personal care space.

What Farmasi Actually Makes

Farmasi produces over 2,000 products across various categories. I'm not going to list them all out, but here are the main ones:

Skincare: The Resurface line is their flagship anti-aging product (uses stabilized retinol), Nutri-Serum, and various moisturizers and treatments.

Makeup: Foundation, BB cream, CC cream (one of their most popular items), eyeshadow, mascara, lipstick. The usual color cosmetics lineup.

Wellness: Nutriplus is their nutrition line, featuring collagen shots, vitamins, and supplements designed to support beauty from the inside out.

Haircare & Personal Care: Shampoos, conditioners, perfumes, deodorants, and other everyday beauty products.

The CC cream gets mentioned a lot because it's positioned as an affordable, social-media-friendly product that works for multiple skin tones. That said, the starter value for most products is actually pretty modest. The CC cream sits in the 20-40 point range depending on shade, so it's not a heavy SV item.

Here's what I appreciate: they actually manufacture their own products. Farmasi owns five integrated factories in Istanbul on a 100,000 square meter campus with a combined daily production capacity of 1,000 tons. The facility is ISO 9001, GMP, and FDA certified. They're not dropshipping from somewhere or white-labeling someone else's products. They actually make this stuff.

The Compensation Plan

Alright, let's talk money. How does someone actually earn with Farmasi?

Farmasi's structure includes multiple ways to earn:

Personal Retail Profit: You get 50% commission on products you personally sell to retail customers. Pretty straightforward.

Team Commissions: As you build a team, you earn commissions on their sales, ranging from 3% to 25% depending on your rank. The plan goes up to 9 levels, so you can earn from people your recruits bring in, and so on.

Leadership Bonuses: If you hit certain titles and maintain them, you unlock additional bonuses. Farmasi has 17 ranks total (8 regular titles and 9 leadership titles), and as you progress, the bonuses increase.

Special Bonuses: There are title-change bonuses, cash bonuses for hitting specific ranks, and if you reach leadership positions, Farmasi sponsors domestic and international trips.

The Startup: It costs $19.99 to become a "Beauty Influencer" and get started. No monthly fees or "sales quota" to stay active, at least officially.

The Catch: Here's where you need to pay attention. To qualify for commissions, you need to maintain a $250 monthly standing order. That means you need to purchase $250 worth of products (at catalog price) during the calendar month to remain eligible for MLM commissions.

That's a $3,000 annual commitment if you want to stay active and earn. That's worth knowing going in.

Is Farmasi Legit?

Okay, let's address the elephant in the room.

If you search for Farmasi online, you're going to find some complaints. And I want to be straight with you about what's out there.

The BBB Situation

Farmasi US LLC is listed on the Better Business Bureau, but they're not BBB accredited. There have been complaints filed against the company, and Farmasi has a history of not responding promptly to some of them.

The main complaint categories I'm seeing:

Unauthorized Orders: Some people received shipments from Farmasi without ever placing an order or having any prior relationship with the company. When they contacted Farmasi, the company couldn't explain how their order got placed or why. That's a legitimate red flag.

Fraudulent Transactions: A few consumers reported that Farmasi processed charges to their accounts without authorization.

Poor Communication: When customers reached out with complaints or questions, they didn't always get timely responses.

This isn't widespread. We're not talking about thousands of complaints. But it does suggest that if you sign up, you need to monitor your account carefully and make sure you're only ordering what you actually intend to order.

The Regulatory Angle

In May 2025, the Direct Selling Self-Regulatory Council (DSSRC) recommended that Farmasi modify or discontinue certain earnings claims made by the company and its salesforce members. Essentially, some of the income promises being made didn't hold up to scrutiny.

This is actually pretty common in the MLM space. But again, it's worth being aware of. If someone is promising you specific income outcomes, take those claims with a grain of salt.

Trustpilot Reviews

On Trustpilot, FARMASI US LLC is rated around 2.5 out of 5, which is in "Poor" territory. That's lower than what I'd typically recommend. Most of the complaints center on product quality, customer service responsiveness, and the MLM structure itself.

So... Is It a Scam?

No. Farmasi is not a scam. It's a legitimate direct selling company with real products, real manufacturing, and a real business model. People are actually making money with Farmasi, some through retail sales, some through building teams, some through both.

But is it without issues? Also no. The $250 monthly order requirement is steep. The BBB complaints, though not universal, are real. And the Trustpilot reviews suggest that customer experience could be better.

Pros and Cons

What I Like:

Legitimate company with real history. 70+ years in the beauty and pharmaceutical space. Not some startup trying to get rich quick.
Actually manufactures their own products. Not white-labeled, not dropshipped. Owned factories in Istanbul with real certifications.
Low startup cost. $19.99 to get started is genuinely low barrier to entry.
Generous commission structure on personal sales. 50% retail markup is solid if you can actually move product.
Product appeal to younger audiences. The makeup and skincare products photograph well for social media, which matters if you're building an online presence.
Global scale. Presence in 26 countries means the company isn't going anywhere overnight.

What Could Be Better:

The $250 monthly order requirement. That's a significant ongoing cost to stay "active" for commissions. It adds up fast.
BBB complaints and authorization issues. Even if they're not rampant, they're concerning enough to keep an eye on.
Mixed Trustpilot reviews. 2.5/5 is not a great rating. It suggests customer service and product quality issues.
The earnings claims scrutiny. The DSSRC recommendation suggests that some of the income promises being circulated aren't realistic.
US market still relatively new. Only about 5 years in. Time will tell if they maintain this growth trajectory or hit saturation.
MLM structure means saturation risk. With 500,000+ beauty influencers already in the US, market saturation is a real concern.

Who Is Farmasi Best For?

Based on what I've seen, Farmasi makes sense if you're:

A beauty enthusiast or content creator who genuinely uses and loves makeup and skincare products. If you can authentically talk about the products because you actually use them, you're in a better position to succeed.
Building an online presence (Instagram, TikTok, YouTube, etc.) where you can showcase the products naturally. The makeup and skincare items are visual products that do well on social platforms.
Willing to work retail sales. The 50% commission on personal retail is solid. If you can move product through your own audience without necessarily building a team, you can make decent money.
Already in network marketing and looking to diversify your product offerings. The Farmasi products are actually good quality, so they complement other MLM businesses.
Located somewhere with a smaller Farmasi presence. The less saturated your market, the easier it is to build early on.

If you're looking at this purely as a "build a team and get rich" play with minimal effort, Farmasi probably isn't it. If you can't stomach a $250 monthly order, it's definitely not for you. And if you're uncomfortable with the MLM structure and the compliance concerns, this isn't your vehicle.

Product Alternatives

If you like Farmasi's beauty products but don't want to deal with the MLM structure (or the $250 monthly order requirement), here are some comparable options I'd recommend checking out:

Product	MLM Price	Alternative	Est. Price	Where to Buy
Farmasi CC Cream	~$15-25	e.l.f. Camo CC Cream SPF 30 (with collagen, peptides, niacinamide)	~$14-16	Amazon
Farmasi Resurface (retinol anti-aging)	~$20-35	The Ordinary Retinol 0.5% in Squalane	~$6-10	Amazon
Farmasi skincare serums	~$15-30	COSRX Advanced Snail 96 Mucin Power Essence	~$14-17	Amazon
Farmasi moisturizers	~$15-25	CeraVe Moisturizing Cream (with ceramides)	~$16-19	Amazon
Farmasi Nutriplus (collagen + vitamins)	~$25-40	Vital Proteins Collagen Peptides (20oz)	~$27-35	Amazon

Note: Brands like e.l.f., The Ordinary, COSRX, and CeraVe offer similar quality at comparable or lower prices, and you can buy them whenever you want without a monthly order commitment. Prices may vary.

My Final Verdict

Farmasi is a legitimate, well-established beauty company with a real global footprint and a genuine product line. The compensation plan is there if you want to build a team. The startup cost is low. The products are decent quality.

But let's be real: it's still an MLM with a $250 monthly order requirement, a mixed reputation on review sites, and regulatory scrutiny on income claims. The barrier to entry is low, but the ongoing cost is moderate, and success depends almost entirely on your ability to sell product and build an audience.

If you're a beauty creator or content builder with an existing audience, and you genuinely believe in the products? Go for it. The $19.99 startup is low risk.

If you're looking at this as a primary income vehicle without an existing platform or audience? Approach with caution. The 500,000 beauty influencers already in the US market means the window of opportunity is narrowing.

And if you want to actually build a sustainable online business that works regardless of which MLM or product you're promoting? You need more than a comp plan. You need a system.

One More Thing...

Farmasi's success in the US market proves something important: people want to buy real products from people they trust. The company has moved $440 million in annual revenue globally because they make things people actually want to use.

But here's what most beauty influencers miss: the product is just the vehicle. The real business is building a loyal audience.

Whether you're selling Farmasi makeup or promoting an affiliate offer or building your own MLM business, the fundamentals are identical. You need an audience. You need to give them value. You need to earn their trust. And then, and only then, do you make an offer.

That's what we teach inside The Sponsoring System. We show you how to build that audience, create content that converts, and make offers that feel natural instead of salesy.

If you want to see the training platform I recommend, the right training system. It's one of the best places to learn digital marketing skills that apply to any business.

If you're serious about building any online business in 2026, that's where you start.

Have questions about Farmasi or the direct selling space in general? Drop a comment below and I'll do my best to help you out.

Frequently Asked Questions

Is Farmasi a scam?

No, Farmasi is not a scam. It's a legitimate direct selling company with over 70 years of history in the beauty and pharmaceutical space, founded by Dr. Cevdet Tuna in Turkey in the 1950s. They own five integrated factories and manufacture their own products with ISO 9001, GMP, and FDA certifications. However, it is an MLM with a $250 monthly order requirement, BBB complaints about unauthorized orders, and regulatory scrutiny from the DSSRC on earnings claims.

How much does it cost to join Farmasi?

It costs $19.99 to become a "Beauty Influencer" and get started, which is one of the lowest startup costs in the MLM industry. However, to qualify for commissions, you need to maintain a $250 monthly standing order (that's $3,000 per year). This ongoing cost is something many new sellers don't realize when they sign up.

Is Farmasi cheaper than Sephora or other beauty brands?

Farmasi products are generally positioned as affordable compared to luxury beauty brands. The CC cream and other popular items fall in the mid-range pricing tier. However, the comparison depends on the specific product. Farmasi's appeal isn't necessarily being the cheapest option, but offering decent quality beauty products through a direct selling model with 50% retail markup for sellers.

Are Farmasi products good quality (K-beauty level)?

Farmasi has legitimate pharmaceutical roots and manufactures products in their own ISO-certified, GMP-compliant facilities in Istanbul. The quality is generally solid for a direct selling brand. However, they're a Turkish beauty company, not a Korean beauty brand, so the formulations are different from K-beauty lines. Their Trustpilot rating of 2.5/5 suggests mixed consumer satisfaction with product quality and customer service.

Can you make money selling Farmasi?

You earn 50% commission on personal retail sales, which is generous. Team commissions range from 3-25% depending on rank, up to 9 levels deep. But like all MLMs, the real money comes from building a team. With 500,000+ beauty influencers already in the US market, saturation is a real concern. The DSSRC has also recommended Farmasi modify certain earnings claims that didn't hold up to scrutiny.